The Electricity Reforms in Chile Essay Example | Topics and Well Written Essays - 3500 words

The Electricity Reforms in Chile - Essay Example During the late 1970s and early 1980s most of the earlier nationalized firms were being given back to their earlier owners and massive government companies, for instance electricity firms were enticed to trade on a commercial basis. Government firms were breaking even and by the late 70s and early 80s there were indications that electricity firms specially showed improving rates of return on capital. The macro economy and most of the major economic indicators started to indicate substantial improvement. Inflation dropped and GDP started to grow at a considerable pace especially after 1985. This healthy economic trend grew further during the late 1980s and accelerated further to 6.2 p.a. during the early 1990s. The electricity reforms in Chile follow most of the features found in the electricity systems of developed nations. Since Chile has a small population (15.5m in 2002), thus the capability to take advantage of economies of scale, if at all is moderate2. Even though Chile's electricity consumption per person is low when compared to developed countries, it is increasing fast at (6% per annum). The electricity making system has a big installed hydro capacity base, however as demand rises fossil fuels have become more vital. Most probably there is a difference between Chile and other developing countries as the strength due to the fact that it was administered by military rule for a long time. 2. Analysis i. Reform in electricity - History The Electricity Act enacted in 1982 is up to now the most vital legislation in the sector. In January 2004 there were some significant changes to the regulations governing the sector after the passage of Lay Corta. The electricity sector inChilebasically depends on thermal and hydro power generation. Shortage of natural gas led the government to increase the supply by building a first liquefied gas terminal with more capacity of generation. The new project started in the year 2007. Re-gasification plant terminal near the capital city ofSantiagois intended to increase and stabilize power supply for its existing and projected gas-fired thermal plants. There was a consideration to further expand the constructions in various new hydropower and coal-fired thermal plants. Chile's electricity sector reform was very efficiently implemented by the authorities and because of the success of the reforms many other governments followed the same to improve power generation in their respective countries3. Figure 4: Chile's Natural Gas Total Consumption (2003) - Total Annual Demand 8.73 BCM Source: www.lyd.com/english/noticias/restructuring.ppt -Chile4 Adaptation of many initiatives like vertical and horizontal unbundling ofpower generation, regular transmissionanddistributionand large scale privatization brought billions of institutional investment to the electricity sector due to electricity shortage of the country5. The 1982 Electricity Act was amended three times in 1999, 2004 and 2005 respectively in Chile's parliament. Even though during the 1980s there weren't many markets from which Chileans could draw inspiration, the officials visited UK, France and Belgium. From the knowledge gained from these countries they came up with the idea of separate generation and distribution firms where payment was done in accordance with a formula based on cost. This apart they also came up with a dispatch

The Importance of Self-Expression Essay Example | Topics and Well Written Essays - 1000 words

The Importance of Self-Expression - Essay Example This is what Charlotte Perkins Gilman explained in her literary work in 1892, â€Å"The Yellow Wallpaper†. With her own personal experiences on this predicament, she narrated her poignant tale of suffering, depression and nervousness. She asserted that vitality can be achieved only when pent-up emotions are given the right of self-determination. In her case, or of her narrator, suppression of emotions and lack of mental stimulation jeopardized her sanity and further worsened her mental illness rather than curing it. The monotony in her life turned out to be detrimental in her psychological well-being. As aforementioned, a mind needs an outlet to express the imagination it holds. This imagination is meant to be projected and communicated. Hence, a simple idea existing in mind can provoke a reaction and convey it in a coherent, lucid form. Be it in a form of art, words, plain gestures or even attitude, these expressions are a form or a medium for communication. If this connectio n is held back, only trouble brews inside the mind without any release or escape. Without release, mind and body, both go in a state of helplessness and lunacy. And this is what the narrator of â€Å"The Yellow Wallpaper† experienced. In her case, insanity took over because of her powerlessness to control her life. The constant reminder of not exhausting herself from any mental or physical work by her physician husband, John, situates her in a mental asylum. His patronizing attitude and lack of understanding about her feelings reduces their relationship into â€Å"...trust me as a physician?† (Gilman 278) one. Rather than interacting and understanding his wife’s problem, he abandons her to isolation of the house to cure her depression. Assuming that isolation from work and an idle mind would heal depression was actually not the right conjecture here. It’s because of this her imagination soars to new heights. With nothing worthy to do except stare at objec ts around her, she falls for the menacing yellow wallpaper in her bedroom. The horrid wallpaper then becomes her personal consolation and a subservient object of her undivided attention. She obsesses about discovering the intricate patterns and for the first time feels the thrill of the power to solve the enigmatic wallpaper patterns. The connection she feels after every discovery of the patterns is what excites her. This is how normally a sane person would react too. The need to express and share discoveries is ubiquitous and expressing one’s self or one’s perception is profound. Without self-expression, the communication process simply stops. The silence then becomes darkening and intimidating. And then eventually, the purpose of living easily succumbs to the black hole of nothingness. If this can disappoint a sane person, then the narrator of the â€Å"The Yellow Wallpaper† was already a victim of nervousness. The burgeoning desire to confront her problems pe rmits her to discover means of expression. But the restrictions imposed on any mental and physical work shun her mental capability. This provokes her to find reprieve in keeping a secret diary. By jotting her feelings, she finds a relation with the ‘dead paper and a great relief to my mind’ (Gilman 272). As she figures that her insight on any mundane task isn’t appreciated or understood by any of her family member, she resorts to writing. It becomes her sole companion who without any questions listened to her whine about her

Brand Image On Fashion Clothing

Brand Image On Fashion Clothing This investigation is done to find out how brand image affects the consumer buying behaviour on clothing with a comparative study between India and U.K customers. Manufactured goods are something that is prepared in a factory; a brand is what that is purchased by a consumer. Merchandise can be imitated by an opponent; a brand is exceptional. Manufactured goods can be promptly out of date; a flourishing brand is eternal (Stephen King, WPP Group, London). Brand value has turn out to be one of the central parts of advertising area. Therefore, companies who comprehend the significance of brand value are capable to distinguish themselves in the markets. Furthermore, realizing how customers react to brands is supportive for companies to plan as well as build advertising activities. In this research both exploratory and performance monitoring research is applied. To attain general information on brand awareness and the concept of shopping centre and reading literature to increase knowledge about the subject, an exploratory research approach is utilized. A hermeneutic approach is used, since the purpose of the research is to recognize if the brand identity consents with the image that the customers have of the brand. The primary data comes from personal interviews with the students from both UK and India. These personal interviews are a good approach since the communication takes place under relaxed circumstances. The questionnaire comprises of both open ended and closed ended questions. Closed questions are selected so as to be able to measure the respondents attitudes and opened questions were used in order to attain a deeper understanding of the respondents actual perception and what they are based upon. The survey is carried out in two colleges: LSBF in UK and Stella Marys in Chennai, India Chapter 1: Introduction 1.1 The importance of brand image on fashion clothing Clothing is a kind of need that aids to keep our bodies tepid. Individuals will not be able to survive with a safeguard from clothes in unfavorable circumstances and this denotes how essential clothing is for us. In this day and age, along with the fundamental tasks, clothes can also serve as style things, which can notify how important a human being is, states the position an individual possess and what their individual image is like (OCass, 2000). Therefore, clothing can help out symbolize our individual personality. A clothes shopping is one of the well-liked activity between people from all ages, diverse genders as well as educational backgrounds. Due to the propagation of clothing brands segment, customers have to capture a grave thought during the purchasing procedures. Like stated by Jaworski and Rayport (2003), the buying procedure is split into three levels, i.e. pre-buying, buying and post-buying. All the levels are of equal significance that can change the consumer buying decision. Once customers make a buying decision, they may want to identify their individual requirements, read manufactured goods facts, make a decision on where and which to buy, choose whether to buy once more from the identical seller, deciding on the purchasing methods, exhibit contentment to the merchandise or amenities excellence and finally be truthful to the brand. These stress the difficulty of purchasing procedures along with the prospective influence a brand could enforce in the middle of them. A number of br ands, under the impact of globalization and concentrated efforts from publicity by the media, have turned out to be well-liked not only in their country of origin, but as well in other markets with soaring prospective. Having a well-built and extraordinary brand image could facilitate to institute an individuality in market (Aaker, 1996), 1.2 circumstantial data of India and the UK clothing markets The apparel as well as textile business is one of the top sectors of the Indian market and the major source of overseas exchange incomes for India. This business reports for 4 % of the gross domestic product, (GDP) 20 % of manufacturing productivity, and fairly more than 30 % of export incomes. The apparel as well as textile business hires about 38 million people, making it the major basis of Indian business employment. The UK is a European country with a population of about 60 million. About its GDP development, because of its established financial arrangement, it is following a steady somewhat than destructive GDP growth rate. In totaling, the finance sector and business amenities are the most significant source of GDP (gross domestic products), putting in to almost 30% of the whole domestic goods (Economist.com, 2007). 1.2.1 Indian clothing markets The population of India is 1 billion people, has a vast domestic marketplace. Indias middle class, presently expected at 200 million, is estimated to enlarge to comprise almost  ½ the countrys total population by 2006. Based on the acquiring power equivalence, India is the fourth-largest market in the earth, has the third-largest GDP in the continent of Asia, and is the second-largest economy among the emerging nations. India is as well one of the quickest developing markets of the world. Even though the disposable income of the greater part of the Indian population is low, as the Indian economy develops, more customers will possess bigger optional income for clothing and other procurements after meeting their basic requirements. Source: http://www.usitc.gov/publications/332/PUB3401.pdf 1.2.2 Indians expenditure habits Expenditure habits are dissimilar for people belonging to different sections of society. For instance, people belonging to the middle-class regard basic requirements and education and expenses toward the future of their children as their top main concerns, followed by standard of living commodities. The rich class expends more on luxury merchandise and intercontinental brands. The super rich class expends on ultra luxury merchandise. It is seen that as disposable income increases, people have a preference more for branded goods, shift to processed foods, and the expenses on tobacco, beverages, food and transport and contact also rises. Indians shopping habits of are shifting owing to their growing not reusable income, comparative increase in the younger population, and the change in approaches towards shopping. The stress has altered from cost contemplation to quality, trendiness and design. The yearning to look and feel good is also guiding aspect for consumers while making their buying choices. Rising disposable income is also driving demand for customer durables and dining in restaurants among Indians. Age is also a foremost aspect that influences the spending choices of an individual. For example, people in 20-24 years age group spend more on home appliances/ electronic and movies, whereas people in the 45-48 years age group spend more on holidaying. Source: http://www.icmrindia.org/casestudies/catalogue/Business%20Reports/BREP047.htm 1.2.3 Characteristics of the Indian clothing The textile industry of India is one the biggest and oldest segments in the country and amongst the most significant in the market in terms of productivity, venture and employment. The segment takes up nearly 35 million people and following agriculture, is the second-highest employer in the country. Its significance is emphasized by the fact that it reports for around 4% of GDP (Gross Domestic Product), 18% of employment, 14% of industrial production, and 9% of excise collections in the industrial segment, and 16% of the countrys total exports earnings. By means of direct connections to the countryside economy and the agriculture zone, it has been expected that one of each six households in the country relies on this segment, either indirectly or directly, for its source of revenue. A vast pool of skilled and unskilled personnel, cheap labour, low import content, good export potential, and a strong raw material production base are some of the prominent aspects of the textile industry of India. This is a conventional, tough, unshakable industry, enjoying substantial demand in the domestic as well as international markets. (Source: http://www.udel.edu/alex/chapt6.html) 1.2.4 UK clothing market The UK is a European country with population of around 60 million. About its GDP growth, because of its established financial structure, it is following a steady rather than destructive GDP growth rate. In addition, the finance sector and business services are the most significant source of GDP (gross domestic products), contributing to almost 30% of the total domestic products (Economist.com, 2007). The production division, comprising the clothing industry, pales in comparison with the growth of the business segment and even has an indication of recession in the current decades. This can be exposed by the steady decline of hiring rate in the UK clothing business (Jones and Hayes, 2004). 1.2.5 British expenditure habits Expenditure seems more welcome than saving amongst the British people. According to a study performed by Weekes (2004), only around 1/3 rd of female participants and less than half of the male participants convey that they have the saving habits. Amongst the participants, females are more expected to spend on clothes than males, with nearly half of female participants saying that they have no less than one store card and nearly two-thirds of them possess one or two loyalty cards. This might probably clarify why shopping is a gendered action (Dholakia, 1999; South and Spitze, 1994), and rarely, women might even shop for a mans clothing (Dholakia, 1999). Loyalty cards and Store cards are general advertising plans to implore customers faithfulness. Nevertheless, the same study denotes that store cards might not be frequently utilized although exceptional offers are frequently offered to the people who possess cards (Weekes, 2004). This may perhaps be clarified by the information that store cards sometimes have much advanced interest rates than that of the credit cards and personal loans (Mintel, 2002) 1.2.6 Characteristics of the UK clothing market Similar to most of the developed financial system, the UK clothing industry has transferred its production segment to other countries with small labor costs and trained manual labor, leaving only the design centre with tractable designers. Such shift can possibly report for the important fall in employment rate and quantity of production in the clothing segment (Jones, 2003). Nevertheless, this is discovered to obstruct the expansion of British clothing design owing to be short of production amenities (Dagworthy, as cited in Carruthers, 2004). as much as the UK fashion retail sector is apprehensive, there is a tendency for own brand growth, determined markets, tough aggressive activities, a polarized market, short-life-cycle goods, as well as variable customer demand (Marciniak and Bruce, 2004; Siddiqui et al., 2003). As stated by Moore (1995), fashion dealers have a tendency to generate product discrimination in which they can differentiate themselves from their prospective opponents in terms of manufactured goods features like design as well as cost. Even though the UK is besieged with style brands, the market is set apart by goods with small discrimination (Birtwhistle and Freathy, 1998; Moore, 1995). In addition, the selling segment is disjointed, creating of self-governing, Family- possessed businesses also some large scale chain stores, with the later one contributing to the biggest amount of market share (Easey, 2001; Marciniak and Bruce, 2004; Mintel, 2003). In contrast with other retailed segment, the fashion reta iling segment is found to integrate the biggest number of native chains for example next plc (Marciniak and Bruce, 2004). Such fact has motivated the appearance of brand name expansion in the spirited UK clothing market. 1.3 Research Questions Manufactured goods are something that is prepared in a factory; a brand is something that is purchased by a consumer. Merchandise can be imitated by an opponent; a brand is exceptional. Manufactured goods can be promptly out of date; a flourishing brand is eternal (Stephen King, WPP Group, London). Brand value has turn out to be one of the central parts of advertising area. Therefore, companies who comprehend the significance of brand value are capable to distinguish themselves in the markets. Furthermore, realising how customers react to brands is supportive for companies to plan as well as build advertising activities. Does brand image affect the consumer buying behaviour in the clothing sector? 1.4 Aim The aim of this dissertation is to investigate the effect of brand image on consumer purchasing behaviour in clothing, with the comparison between the Indian and British consumers. Having found out the relationship between brand image and consumer purchasing behaviour, marketers and practitioners could devise strategies to increase the sales revenues. Objectives To analyze that brand image has an influence on the consumer buying behaviour of clothing To prove that there are differences in buying behaviour of clothing for consumers in India and the UK To prove that Brand image builds a connection and a tough bond that grows over time. To show that Brand image denotes the excellence of the merchandise, thus giving consumers the contentment of purchasing quality things. To prove that Branding helps in developing a customer commitment. 1.5 Methodology In common, there are two types of research methods that is qualitative and quantitative research. Each one of them includes a range of approaches, which are decided on the kinds of data being gathered. Qualitative semi-structured interviews have been selected as a mean to gather data because they are found to be more suitable for seeking replies in relation to approaches, views and feelings. In addition, the sampling method was enclosed. In the course of data compilation, the mixture of expediency and quota sampling was being employed. In addition, the agenda of interview was argued with an outlook to offering some common ideas about the underlying causes for enquiring such questions. The data composed would be studied using the methods of cross-case and within-case analysis. 1.6 Theoretical framework With a recognized brand name, customers would seem to be more liable to buy the goods in much advanced costs. As far as the similar level of manufactured goods quality is apprehensive, customers would have a preference for purchasing brand-name goods (Bello and Holbrook, 1995). This fact brings out the model of brand equity. According to Aaker (1991), brand equity is mostly obtained from four elements, namely brand loyalty, brand awareness, perceived brand equity plus brand associations. The theoretical framework implemented in this dissertation would be based on the theory of brand equity and the particulars of each element are to be discussed and analyzed later. 1.7 Outline of the dissertation The structure of the dissertation is shown as follows: Chapter 1 is the introductory section, containing the background information of India and the UK clothing industry, the research objectives and the dissertation outline. Chapter 2 will incorporate the review of previous studies, mainly concentrating on clothing industry and consumer buying behavior. It is believed that this chapter could provide readers with general information like theories and issues in relation to consumer buying behavior for clothes so as to make them more understandable in the forthcoming sections. Chapter 3 delineates the research methodology, focusing on the description of research design and justification of data. Chapter 4 is the core of the dissertation in which research findings are presented and discussed. Whether brand image would affect the consumer buying behavior in the clothing sector is shown and also the similarities and differences regarding the circumstances in India and the UK are investigated. Chapter 5 would draw conclusions on the findings from the previous chapters. Implications towards the business environment and research limitations are also included. Recommendations would be made with regard to the limitations so as to provide further directions in the future studies 1.8 SUMMARY This chapter summarized the aims, objectives research questions and the summary of the following chapters. Manufactured goods are something that is prepared in a factory; a brand is something that is purchased by a consumer. Merchandise can be imitated by an opponent; a brand is exceptional. Manufactured goods can be promptly out of date; a flourishing brand is eternal (Stephen King, WPP Group, London). Brand value has turn out to be one of the central parts of advertising area. Therefore, companies who comprehend the significance of brand value are capable to distinguish themselves in the markets. Furthermore, realizing how customers react to brands is supportive for companies to plan as well as build advertising activities. Chapter 2: Literature Review 2.1 Introduction Consumer behavior indicates to the behavior in which people obtain, use and organize goods as well as amenities (Blackwell et al., 2001). Due to the explosion of brands in the current years, there are a growing number of studies carried out in the area of consumer buying behavior. Nevertheless, a majority of them focus on a particular nation investigation, despite of the significance of cross-country evaluations which shall motivate inventive thoughts for accepting the fast- shifting customer practice. This research will examine the dissimilarities of British and Indians in purchasing clothes under the effect of brand image. In this chapter, the literatures relating to the functions of brand and brand equity are to be assessed so as to offer a theoretical framework for the abovementioned analysis. Brand presents an essential function for differentiating merchandise and amenities from those of the competitors (Aaker, 1991; Murphy, 1998). The appearance of brand equity inspires the significance of brand in advertising policies and therefore offers helpful approaches for managers and more study (Keller, 2003). (Ref: http://edissertations.nottingham.ac.uk/983/1/07MSClixkkt1.pdf) 2.2 Definitions of brand by different Authors According to the AMA (American Marketing Association) Board of Directors, Marketing is the action, set of organizations, and procedures for creating, interacting, delivering, and exchanging contributions that have worth for consumers, customers, associates, and society at large.(source: www.heidicohen.com) Dr. Philip Kotler defines advertising as the art along with science of producing, delivering as well as exploring importance to satisfy the necessities of a target market at a gain. Marketing identifies unhappy desires and requirements. It explains events along with measures the size of the known marketplace as well as the revenue likely. It spots out which sector the company is capable of serving supreme and it designs and markets the suitable merchandise and amenities. (Source: www.kotlermarketing.com) Marketing is a planned and strategic many-sided process that holds sales as well as consumer service and withholding. Marketing can also become a response loop involving an organization and its consumers and prospects that assists to notify and develop the business going forward. (Rebecca Lieb, 2009). Marketing comprehends your buyers actually well then creating precious goods, services, and facts particularly for them to facilitate resolve their difficulties. (David Meerman Scott 2010) Marketing, when performed properly, is building such an astonishing experience around your brand or manufactured goods that individuals with no other association to it want to inform their friends about how astonishing it is, and the series starts again. (Peter Shankman 2010) A brand is nothing but an appearance of the consumers trustworthiness and faith. (Phil Dusenberry 2006) In the publics eye, a brand is a guarantee. It is a pledge that the service carrying that brand will survive up to its name, and execute. (Harry Beckwith 1997) Brand works in two ways: It works in the manner we characteristically think, as drawing buyers with the brands hidden promise of quality. But the brand also works at the stage of the second key pool of forecast: potential workers. Since you are more than your brand; you are the people who symbolize it, supervise it, and perform its promises and the more forceful your brand, the more effortlessly you can employ that outstanding talent you require to carry on to convey outstanding results. (Harry Beckwith 2000) Simply acknowledged, a brand is an identifiable place, person, or thing. Our job as marketers is to build brands that are separate and different from related products or services presented by competitors. Its all about discrimination. (Steve Cone 2011) If you want to make a flourishing brand, you have to comprehend difference. You have to look for chances to build new groups by difference of existing groups. And after that you have to become the first brand in this rising new group. (Al Laura Ries, 2004) A Killer Brand survives when an individual develops an inconsistent amount of achievement in its group for the reason that of a forceful and distinguished anticipation that comes to be connected with its name. (Frank Lane 2007) Brand refers to the set of aspects that occur in a consumers mind when that individual hears your name or views your logo. (Bill Chiaravalle, 2006) A brand is a term, name, symbol, plan or every additional aspect that recognizes one retailers merchandise or amenities as different from those of new retailers. (Dibb et al (1997) Bennett (1988)) 2.3 The significant roles of brand Brand is a term in each customers intellect (Mooij, 1998) plus it is distinguished by a visible symbol or term which shall make a distinction between the services and products from the opponents (Aaker, 1991; Keller, 1998). In accumulation to a particular brand name, a brand is furthermore composed of goods, wrapping, advertising, endorsement, and also its general appearance (Murphy, 1998). From the customers point of view, brand is a sponsor of dependability as well as quality in customer goods (Roman et al., 2005). Further to this, customers would be fond of to purchase plus make use of brand-name goods with a vision to emphasize their individuality in unusual circumstances backgrounds (Aaker, 1999; Fennis and Pruyn, 2006). These days, customers possess a broad variety of option to select from when they go into a mall. It is established that customers sentiments are one of the most important elements which have an effect on their purchasing behavior (Berry, 2000). According to a study performed by Free ride Media LLC (1998) on shopping practices, nearly 1/4th of the participants are to be expected to impulse -purchase accessories plus clothes. When choosing which goods to buy, customers have their favorites, which are urbanized in harmony with their insights in the direction of the brand. Victorious branding possibly will formulate customers conscious of the existence of the brand plus as a result could amplify the possibility of purchasing the companys goods along with amenities (Doyle, 1999). 2.4 The distinctiveness of victorious brands A brand can be a never-ending and beneficial quality on condition that it is preserved in a good mode that can carry on fulfilling customers requirements (Batchelor, 1998; Murphy, 1998). Even though doing well brands can be completely dissimilar in environment, they share a bit in general, for example well-priced goods plus constant quality (Murphy, 1998). As citied by Levitt (1983), there are four fundamentals for creating a victorious brand, namely augmented brand, tangible product, potential brand, and basic brand. Tangible product refers to the goods which meet up the essential requirements of the consumers. Basic brand, on the other hand, considers the wrapping of the tangible product in order to draw the notice from the prospective clientele. The brand can be extra increased with the provision of trustworthiness, effectual after-sales services and the same. Lastly plus most significantly, a prospective brand is recognized through stimulating consumer favorite and reliability. By doing so, the picture of the brand could be well inspired in the consumers brain. (Ref: http://edissertations.nottingham.ac.uk/983/1/07MSClixkkt1.pdf) The following are the several features adding to the victory of brands which are recognized; A characteristic merchandise / amenity Experience Acceptable skill is the most important element of brand values. If the feature of knowledge worsens, or if the brand is exceeded by better discounts from opponents, then its place shall be damaged. initial -Mover benefit Being foremost into the marketplace does not essentially fetch victory, but it creates the job effortless. It is very easy to confine a division of the customers mind and manufacture a customer base, when the brand has no opponents to equal its place. exclusive spotting model If the brand is not the leader, it should have an exclusive spotting model a section plan, importance scheme or amplified brand, which will append the importance as well as differentiate it from opposition. Tough interactions Programme A victorious brand needs a successful retailing, promotional or advertising operation, which will commune the brands survival, its purpose along with emotional significance, activate test and strengthen promise to it. Exclusive of creating consciousness, understanding and intent to purchase the brand is insignificant. instance and constancy Customarily, brands were not manufactured swiftly. It frequently obtains years to increase the augmented values, and create a faithful association. (Ref: http://www.scribd.com/doc/2631025/36/characteristics-of-successful-brands) 2.5 The value of brands to customers According to Jean-Noel Kapferer (1992), brands carry out quite a lot of roles that put in value as well as consumer advantages: expediency: To accumulate moment as well as energy via indistinguishable re-buying and faithfulness moral: contentment related to the dependable action of the brand in its association with society assurance: To be certain of discovering the similar quality no issue where or when you purchase the manufactured goods or amenities permanence: contentment brought about through acquaintance as well as closeness with the brand that you have been using for many decades self-indulgent: contentment related to the charisma of the brand, to its symbol, to its interaction Optimization: To be sure of buying the best product in the category, the best performer for a particular purpose recognition: To be evidently seen, to formulate sense of the propose, to rapidly recognize required goods Characterization: To have confirmation of your personality or the image that you show to others 2.6 The significance Of Brands To Companies Brands build worth for companies, in the subsequent methods: Brand influence: The brand manager gains From two major influence results: Higher volume leads to economies of scale in development, production and marketing; Premium pricing increases revenue. Brands, market share and profits: characteristically a brand manager acquires twice the market share of the brand which is in second position, and the brand which is in second position twice the share of the third position. The brand leader is the most profitable and all beyond number two are unprofitable The importance of Niche Brands: controlling a niche market is generally extra advantageous than being fifth in a huge marketplace. The Brand obstacle: Brand mangers generally have the economic power to fend off rivals. Prospective opponents are generally unwilling to penetrate the market if present brands please consumers. In accumulation, brand managers can expand their authority in the market. Possibilities for development: The manufactured goods life cycle relates to goods, not brands. Companies can preserve a brand while altering the fundamental manufactured goods to report for new knowledge, trend or existing market circumstances. The brand can also be utilized to enter new marketplace. Brand reliability and values: well-built brands are more eye-catching to sponsors. Brand reliability also diminishes advertising costs and makes sure companies to overrule irregular issues (e.g. Johnson Johnson with Tylenol). Encouraging shareholders: businesses with well-built brands magnetize good recruits. They also are inclined to bring out society as well as government support. (Ref: http://www.scribd.com/doc/2631025/36/characteristics-of-successful-brands) 2.7 Brand equity The name brand equity denotes to organized qualities as well as accountabilities linked with a brand, consisting of its name as well as logo, which possibly will force advantageous or disadvantageous results on the values taking place from the goods or amenities (Aaker, 1991; Yasin et al., 2007). And Keller (1998) spots out that brand equity denotes the elite advertising results forced on the brand. Relating to the affirmative part of brand equity, it occurs when customers are eager to give more for the similar stage of excellence just for the reason that of the magnetism of the name connected to the manufactured goods (Bello and Holbrook, 1995). Nonetheless, brand equity may possibly be damaged if it is not correctly handled. For example, underprivileged merchandise quality and consumer amenities can unfavorably influence the brand image, providing ascend to a decrease in retailing quantity. One of the typical instances concerning brand as a type of equity is the obligation of rules to shelter logical possessions (Murphy, 1998). In countries with entrenched officially permitted scheme, the importance of brands has been acknowledged to both the customers and manufacturers. In order to combat plagiarism, many countries have established rules to guard rights, trademarks, and plans in addition to copyright. In accumulation, brand is also deal able merchandise by means of quantifiable fiscal worth (Murphy, 1998). It is not rare to discover some recognizable brands scheduled on the stock markets in which they could be purchased or traded. Brands like Vodafone, Marks and Spencer, HSBC, Sainsbury and Tesco are all listed on the FTSE 100 index (London Stock Exchange, 2007). It is discovered that the instability of stock market could have an effect on customers buying mood, not to talk about the growth or turns down of retail sales (Blackwell, 2002). This is supported by the truth that brand equity relies on the number of people with usual acquisition (Aaker, 1996). The aforementioned instances stress the standards of brand equity for both customers and the company. For the customers, brand equity can offer them with data about the brand which powers their self-assurance throughout the buying procedures. There is a soaring tendency for customers with high-quality insights to purchase from the similar shop again than those with poor insights. Past

Value of Suffering in Markandayas Nectar in a Sieve Essay -- Nectar S

Value of Suffering in Markandaya's Nectar in a Sieve  Ã‚   Kamala Markandaya's Nectar in a Sieve portrays its positive woman characters as ideal sufferers and nurturers. "[T]he cause of her suffering springs mainly from poverty and natural calamity. The women are from the rural sections of society. They are the daughters of the soil and have inherited age-old traditions which they do not question. Their courage lies in meek or at times cheerful way [sic] of facing poverty or calamity" [Meena Shirdwadkar, Image of Woman in the Indo-Anglian Novel (New Delhi: Sterling, 1979), 49]. Rukmani, the main character, and her daughter Ira display suffering hroughout the novel. Rukmani works hard and is devoted to her gentle husband. She endures blow after blow from life: poverty, famine, the divorce of her barren daughter, the deaths of her sons, her daughter's prostitution, and finally her husband's death. When she finds te emotional cener of her life, her relationship with her husband, threatened by the discovery that he fathered another woman's sons, she neither strikes out at him nor crumbles: Disbelief first; disillusionment; anger, reproach, pain. To find out, after so many years, in such a cruel way. ... He had known her not once but twice; he had gone back to give her a second son. And between, how many times, I thought, bleak of spirit, while her husband in his impotence and I in my innocence did nothing. . . .At last I made an effort and roused myself... "It is as you say a long time ago," I said wearily. "That she is evil and powerful I know myself. Let it rest." She accepts the blow and moves on in life. In addition, when her son Raja is murdered, even her thoughts do not express rebellion. She moves from nu... ...osites of Kunthi. Their goodness originates in their acceptance of suffering, whereas Kunthi's evil originates in her refusal to sacrifice herself for others. As ideal images, Markandaya's heroines correlate with Shirwadkar's conception of how early Indo-Anglian novels portray women as Sita-like characters. By fulfilling cultural values, however, Rukmani and Ira find in their way of lifenot only suffering but also a sureness and inner peace. Shirwadkar claims that women in later novels lose even the satisfaction of this fulfillment, because they find themselves trapped between the traditional and modern requirements for women. Earlier images of calm, enduring women change to new ones, of frustrated women caught between the Sita-Savitri figure and the modern, Westernised woman. Works Cited: Markandaya, Kamala. Nectar In A Sieve. New York: Signet Fiction, 1995.

Footnote to Youth Essay

A. PLOT Dodong wanted to marry Teang and asked his father’s permission. Thinking that since they are young, their love would be short, he allowed them to get married. After nine months, Teang gave birth to a child named Blas. For six consecutive years, a new child came along. Teang did not complain even thought she secretly regretted being married at an early age. Sometimes she even wondered if she would have the same life if Lucio, her other suitor who was nine years older than Dodong, was the one she married. Lucio has had no children since the time he married. When Teang and Dodong were twenty they looked like they were fifty. When Blas was 18, he told his father that he would marry Tona. Dodong did not object, but tried to make Blas think twice before rushing to marriage – because Dodong doesn’t want Blas to end up like him. It simply tells the story of an older person who made a mistake in the past who ended up with a not so pleasurable life. Then he had a son who is like him when he was young. His son is hasty in making the decision to get married, just like he was when he was 17. Despite this, Dodong did not – and could not – stop Blas from marrying Tona. Therefore, he didn’t object. Instead, he just reminded him that Blas is still very young and might as well think twice before rushing to marriage. But, as the ending goes: â€Å"Youth must triumph†¦ now. Love must triumph†¦ now. As long ago did youth and love triumphed for Dodong. And then†¦ life. B. Lessons I Learned: 1. It is always easy to get married but is never easy having a big responsibility. So, one must always think, not only twice but more times, to really understand what he/she will be encountering or simply, to think it over and consider the future before making up your mind. 2. Marriage is something that is taken seriously. Because marriage aside from being a sacrament is something that is full of responsibilities, when you decide to get married and you do marry someone, there is no turning back. To the youth, there is lots of things that should be taken into consideration before marrying of course including their readiness to take the responsibilities of raising a family and being able to respond to their needs. Because marriage is not a move that they can cancel when they feel like doing so. 3. Parents must guide their children. As they are still a child teach them the right things to do. Parents must not let their child to do the same bad things that they have done in their past. 4. Do not let things pass so fast. Everything we wanted most will come right on time, thus, creating greater fulfilment and contentment in life. Meaning, what life may offer is too different from what we want in a rush. C. Questions: 1. In what way does the title suitable to the story? 2. What the carabao represent dodong life in the story of footnote to youth? 3. How does Jose Garcia Villa describe the youth in the story of footnote to youth?

Communication Satellite Corporation Essay

The following judgment on the appropriate economic regulations of the Communications Satellite Corporation (Comsat) has been arrived at after considering the due deliberations presented before the Commissioners by the two parties; namely Comsat and FCC. Central to this judgment is the premise that â€Å"the return to the equity owner should be commensurate with returns on investments in other enterprises having corresponding risks.† Also, the fair rate of return should be actually that required (or expected) by a firm’s investors. The Commissioners are also of the view that the interests of the ratepayers should be safeguarded. The ratepayers should not be penalized for any change in circumstances (e.g. excess liquid cash due to change of technological needs) resulting in inefficiency at Comsat. Such risk should be borne by the Shareholders alone. The judgment covers the fair rate of return awarded to Comsat (commensurate to its risks), the rate base and the price structure to be followed by Comsat. At the onset, we concur with Comsat’s argument that their risk profile cannot be compared to that of AT&T due to the following: 1. Even though AT&T is in the same business of providing communication channels, yet the equipment used is vastly different i.e. satellites versus data cables. 2. AT&T is a well-established utility while Comsat is a new venture. Their risk profiles are not similar. 3. Considering the testimony of Dr. Myers, the beta found for AT&T and Comsat are different thus implying that the investors view the inherent risk of the companies differently. Next, we look into the various risk factors discussed before us in order to reasonably estimate the risk inherent in Comsat. Operating Risks 1. Technological Risk: The trial staff established low technological risk by considering in hindsight the fact that Comsat’s evolution was relatively trouble-free. In our opinion, this is unjustifiable as when the company was started there was no way of knowing this and the technological risks were immense. 2. Business Risk: There was no government guarantee for Comsat. Also, considering the fact that disclosing information in a prospectus in no way changes the risk associated with the business. 3. Demand Risk: The arguments put forward by the trial staff in this case are sound but do not present a case for comparison with AT&T. 4. Competitive Risk: We think that competitive risk is medium, thus deviating from both the trial staff and Comsat’s stand. This is because although high risk was created due to Comsat’s competitors being its customers, it was also mitigated to some extent by FCC’s support. 5. Regulatory Uncertainty: Again this uncertainty of prospective regulation is reduced by expected support from FCC. 6. Political/International Risk: We agree here with the trial staff’s response. The risk faced by Comsat is probably just a little greater than that faced by other international organizations operating in those countries during that time. From the above discussion, we conclude that the company faces more operational risk than that touted by the trial staff albeit it is not as high as Comsat claims. Financial Risk The trial staff wants to impute the implications of a 45% debt structure to calculate the cost of capital. This is incorrect since firstly, there were no assets that could be used as security till 1972 and secondly, this is a hypothetical situation of which there can be many. However, we are of the opinion that the debt should be imputed at a rate of 45% post-1972 as a miscalculation on part of the management should not result in unjustified price structure for the ratepayers. Rate Base The appropriate rate base should now be calculated based on the above decision to impute debt post-1972. Pre-1972, the rate base will be the entire capital of the company. Evaluation of Cost of Capital We disagree with the first two witnesses, namely Dr Brigham and Dr Carleton and their estimation of Comsat’s cost of capital. Dr Brigham’s method takes into account 602 industrial firms and 56 utilities. These two categories of companies are not comparable for the purposes of this analysis. Also, the Andersen study using four utilities and its results is not worth considering since these utilities had a different capital structure and consequently, a completely different risk profile from that of Comsat. Dr Carleton has arrived at a risk premium of 2-4% but has provided no reasonable justification or methodology followed for calculating this. Also, we have no indication whatsoever about the nature of this premium, whether it is the risk premium for Comsat or the utilities sector or the market or the country as a whole. We concur with Dr Myers’ methodology of using the CAPM for calculating the risk premium. This study further simplifies matters as the cost of equity and the cost of capital is the same for this firm pre-1972 and incorporate the cost of debt post-1972. Also that the beta in this case would be calculated on the basis of market data. Assuming the markets to be efficient  implies that the appropriate risks have been implicitly factored into the prices and the beta. Based upon these estimates we will state the cost of capital to be 14%, which is the mid point found for the various risk estimates over time, taking into account a beta range from 1.4 – 1.7 as recommended by Dr. Myers. Pricing Structure The commissioners are of the view that Comsat was injudicious in charging the maximum rates the markets could bear. Instead, Comsat should have charged rate of return that is sufficient for it to maintain: a) to cover cost of capital already committed to the enterprise over and above the operating expenses incurred; and b) to attract additional capital as needed in competitive money markets at reasonable costs. We instruct FCC and Comsat to calculate the appropriate revenues for Comsat in line with the preceding judgment. Comsat should be penalized 50% of the excess revenue, if any, and FCC should use this money to further infrastructure development in Communication systems.

Free Essays on Smoking In Apocalypse Now

â€Å"Smoking in Apocalypse Now† In Francis Ford Coppola’s Apocalypse Now, visions of the Vietnam War are splattered across the screen leaving the person watching in total bewilderment. But after watching it again, one picks up on more of the underlying symbols that line the movie. Cigarette smoking is used throughout the movie to express a sense of completion. More importantly, Smoking is a symbol used for comradery and understanding. Apocolypse Now tells the tale of Captain Benjamin Willard. Capt. Willard receives orders to seek out a renegade military outpost led by a mysterious Colonel Kurtz and exterminate him with extreme prejudice. They want Kurtz exterminated because his methods are â€Å"unsound†. Col. Kurtz has a sanctuary in Cambodia where he has an army of Montagnard tribesmen who both worship and despise him.The plot is complicated by Willard’s own personal struggle on whether or not he should follow through with his orders. He begins to understand why Col. Kurtz has done what he has and fights an inner struggle not to follow the same path. The first time the symbol of smoking is brought to light is when Willard recieves the order to exterminate Col. Kurtz. Upon entering, Col. Lucas offers Willard a cigarette. Willard refuses because he does not understand why he is there and because he doesn’t feel he belongs there. But after learning why he is there and what it is that he is supposed to do, Willard reluctantly accepts a cigarette from Jerry. He doesn’t want to accept it because he, at that moment, is still unsure about the mission. But seeing no other way out, he accepts the cigarette and with that, he accepts the mission. This is an example of smoking as symbol of understanding. The second offering of a cigarette comes when Capt. Willard offers Phillip, or the Chief, one. â€Å"It might have been my mission but it was sure as shit was the Chief’s boat.† Willard offered a cigarette as a pea... Free Essays on Smoking In Apocalypse Now Free Essays on Smoking In Apocalypse Now â€Å"Smoking in Apocalypse Now† In Francis Ford Coppola’s Apocalypse Now, visions of the Vietnam War are splattered across the screen leaving the person watching in total bewilderment. But after watching it again, one picks up on more of the underlying symbols that line the movie. Cigarette smoking is used throughout the movie to express a sense of completion. More importantly, Smoking is a symbol used for comradery and understanding. Apocolypse Now tells the tale of Captain Benjamin Willard. Capt. Willard receives orders to seek out a renegade military outpost led by a mysterious Colonel Kurtz and exterminate him with extreme prejudice. They want Kurtz exterminated because his methods are â€Å"unsound†. Col. Kurtz has a sanctuary in Cambodia where he has an army of Montagnard tribesmen who both worship and despise him.The plot is complicated by Willard’s own personal struggle on whether or not he should follow through with his orders. He begins to understand why Col. Kurtz has done what he has and fights an inner struggle not to follow the same path. The first time the symbol of smoking is brought to light is when Willard recieves the order to exterminate Col. Kurtz. Upon entering, Col. Lucas offers Willard a cigarette. Willard refuses because he does not understand why he is there and because he doesn’t feel he belongs there. But after learning why he is there and what it is that he is supposed to do, Willard reluctantly accepts a cigarette from Jerry. He doesn’t want to accept it because he, at that moment, is still unsure about the mission. But seeing no other way out, he accepts the cigarette and with that, he accepts the mission. This is an example of smoking as symbol of understanding. The second offering of a cigarette comes when Capt. Willard offers Phillip, or the Chief, one. â€Å"It might have been my mission but it was sure as shit was the Chief’s boat.† Willard offered a cigarette as a pea...

Bilbo Baggins - The Hobbit essays

Bilbo Baggins - The Hobbit essays The Hobbit by J.R.R. Tolken is a story about a hobbit going on a journey. The team consists of thirteen dwarfs and one hobbit, Bilbo Baggins. Bilbo is chosen to go on the adventure by a magical wizard named Gandalf. He chooses Bilbo because he thinks that he has the potential and will be useful to the dwarfs, also not to mention that thirteen is an unlucky number. The group does not understand why Gandalf chooses Bilbo because he is very afraid of adventures. Sorry! I dont want any adventures, thank you, Bilbo says to Gandalf when he asks him to go on an adventure. Nevertheless, he loves materialistic things too much, and is a plain out coward. Bilbo is afraid of adventures because he loves his house too much and does not like to go anywhere out-side his nice hobbit hole in the hill. Bilbos house is in the side of a hill and has a round door. His home is full of warmth and food. He loves his cakes that he bakes and smoking his pipe. When they first set off Bilbo forgets his handkerchief, pipe, and cakes. But I come with out my hat, and I have left my pocket-handkerchief behind, and I havent got any money, says Bilbo when he realizes what he has left behind. He is going nuts thinking that he will never make it through with out those items. Next, when they get captured Bilbo relies on Galdalf to get them out. Which Gandalf does, but then on their next encounter Bilbo has to stand up for himself. When he gets lost in the tunnels and finds the ring, that is when he starts to believe in himself. He makes it out and later on uses it to help out his friends. He starts to get his self-confidence here. When they reach the mountain where Smague the dragon is, that is where you can tell that Bilbos character has developed. He talks with the dragon in confidence and he believes in himself. When everyone is fighting over the gold and the war is about to happ...

Advantages And Disadvantages Of Multimedia Computer Science Essay

Advantages And Disadvantages Of Multimedia Computer Science Essay Multimedia is a combination of text, graphics, sound, animation, and video, interactive electronic or digital means of manipulation delivered to the user. Multimedia elements, including text, video, sound, graphics and animation. Used in the multimedia elements are present. Multimedia is only these elements are combined into a powerful new tool. The media elements in the world’s leading business and multi-platform multimedia services, video games and digital entertainment. Our work with our customers to provide the best solutions, while also providing the multimedia services they need to do this in order to achieve its market. We can create a very exciting and interesting and innovative and cost-effective technology, and then sell the item. Therefore, multimedia continues to play a huge role in keeping the attention and interest of the online advertising. . Interactive multimedia animation mode converted into a static image, therefore, to attract and encourage people to click on ads. Today there are thousands of sites on the Internet, the competition for customers in an unprecedented height. What ideal can be separated from your site depends on the nature of competition has been registered on your site any multimedia elements. Multimedia elements, such as through social media platforms such as Facebook, Twitter, and YouTube. So I would like to discuss about the multimedia elements in Twitter. Video is one of the multimedia elements that can be promote through by Twitter. . Promoting videos involves embedding your links into several highly trafficked websites. People can easily watch your company or product videos. Music helps your company or brand to easily connect emotionally with its consumers. Animated images can be used to provide product demonstrations and presentations of the award-winning. You can easily demonstrate the features and benefits of your product and, therefore, to encourage consumers to try them out. Interactive video or image, but al so to help your business build relationships with consumers can watch your company’s product commercials and respond by posting their views or comments. If you provide useful feedback, then you can easily establish long-term lasting relationships with consumers. When shooting video ads, graphics, or composer, you need to pay a lot of attention. You must produce the quality of work, not only interesting, but also cited the induced action. If you can not be delivered or the production quality of the multimedia elements, and then hire a professional multimedia experts, should be your next best choice. Multimedia marketing to produce amazing results, if it is a correct implementation. Conversely, if you produce a substandard video or graphics, then your company’s image or reputation will be severely damaged. Therefore, you need to carry out a thorough study, so that you can come up with creative multimedia concepts, the interest of many consumers. Employ a creative multime dia agency or corporate guarantee, provide you with high-quality multimedia concepts, it is possible to improve your website traffic or sales. Element in Twitter Out of all the elements, the most influential text on the quality of interactive multimedia. In general, the text provides important information. The text as a cornerstone of the tying of other media elements.

Lao-Tzu viewpoints on Taoist Philosophy Essay Example | Topics and Well Written Essays - 1000 words

Lao-Tzu viewpoints on Taoist Philosophy - Essay Example Life and death form a part of the transformation processes, which constitute the Taoist world. Death, as much as life, belongs to the realm of "naturalness," that which is "so of itself". Tao means literally possessing spiritual essences in one's body. So long as they remain in the body, death simply cannot happen which repositions the commentary from cosmology and religion to focus on Taoist practical philosophy. In what sense can "naturalness" be said to complement "long life" Two separate claims need to be distinguished here. On the one hand, if the concept of naturalness is taken seriously, any attempt to prolong life by artificial means is doomed to failure and must be rejected. On the other hand, if careful steps are not taken to preserve life, the natural flow of things is also interrupted. The natural life span of an individual, given the cosmological underpinning of the commentary, is evidently determined by one's energy endowment. Individual differences notwithstanding, human beings have been given a proper "mandate" to prosper and live long while the energy could be in any form. There are, however, obstacles, which may jeopardize one's natural longevity. If the body is destroyed, the "five spirits" disperse; if the body is harmed, the spirits hasten their departure. For this reason, the body must be well taken care of, and the conditions, under which the vital essence may be adversely influenced, must be clearly identified. Actual longevity, in other words, reflects not only a richly endowed body but also a well-maintained abode of the spirits. In attempting to explain to you the complex relationship between Tao, being, and nonbeing, I defers some words: "Since the Tao is unnamable, it therefore cannot be comprised in words. But since we wish to speak about it, we are forced to give it some kind of designation. We therefore call it Tao, which is really not a name at all. That is to say, to call the Tao Tao, is not the same as to call a table table . . Tao is not itself a thing." Tao cannot be compared to any cosmological supreme being. Tao is not a being but lies beyond shapes and features. In the context of the transition from a religion based on divination and sacrifice, centered on the ruling nobility, to recognition of the moral autonomy of the individual. The Tao-te-ching represents the voice of those who recognize the power of desirelessness, humility, passivity, lowliness, imperfection, stillness, and intuition. I have linked mysticism with the cultivation of the human potential for good, not with union with an Absolute. Unlike Western philosophy, I have insisted to accept Chinese philosophy as a lived philosophy; its purpose is not simply to "acquire . . . knowledge," but to "develop . . . character". I have debated several times with Girardot as his argument echoes the earlier issue concerning the relationship between Tao and concepts of God; he suggests that the distinction between the Tao-te-ching and later Taoism rests on false assumptions about the nature of religion. He further argues that the Tao-te-ching is a religious text

Current Issues in Management and Financial Accounting Essay

Current Issues in Management and Financial Accounting - Essay Example The aim is to show the current issues that are making the two fields different; the current issues related with these fields. According to Lawrence J. Gitman differences between the two, harmonized financial accounting and variables management accounting are shown in this assignment to understand their purpose to deal with the accounting system. Below different factors are given used to develop a clear information to the reader that how the role of these two branches differ. Garrison Noreen mentioned that two approaches accounting differ with each other in respect to financial statements. The financial accounting actually deals with the presentation of financial data where as the management accounting is the management of the accounting and cost within the firm structure. The financial accounting system actually used to make different financial reporting and therefore, the financial accounting standard board has launched different standards that must be taken in consideration while forming the financial statements. That is the reason that the financial accounting system becomes a harmonized system whereas, management accounting do effect on the financial statements but this actually deals with the management of cost structure within the firm. ... ifference between the two approaches is that management accounting uses different forms of cost structure to ensure minimum cost used in the firm where as financial accounting actually deals with structures and reporting that inform that how much cost is incurred by the firm. The management of any firm uses the management accounting to control their cost within different firms where as financial accounting actually seeks the usefulness of such management accounting system. The management of the firm consider mainly on their cost structure so that they can manage their cost structure to gain much benefits in their financial statements. The financial accounting on the other hand has very precise purpose, it helps in forming the financial statements and also helps the firm to provide a better future understanding of their newly projects. They help to know that which project will be better while management accounting helps the management to manage their cost to gain extra. Therefore, the management uses the harmonized and standard financial accounting system to elaborate better financial conditions of the firm. Therefore, management The management accounting uses different standardized cost structures within the firm where as the financial accounting do not have any standardized cost structure that can be used by the firm. The system design of any firm includes the cost structure and cost design of the firm. For instance either the firm is using the job-order processing system and or process order system (Carl S. Warren, James M. Reeve, Philip F. (2005)). These systems define the cost structure of the firm. The firm chooses these management accounting systems according to the use of resources so that they can incur less cost in the firm. Where as, the financial

Critique an article about patient with bipolar disorder Research Paper

Critique an article about patient with bipolar disorder - Research Paper Example On one hand, there are those people who, although they have bipolar disorder, accomplish so much in their lifetime and become historical landmarks. Conversely, bipolar disorder can interfere with the psychosocial functioning of certain people, thus making it difficult for them to carry out normal daily functions. In their work, Functional Outcome in Bipolar Disorder: The Big Picture Levy & Manove (2012) seek to gain more insight into the functionality levels of people with bipolar disorder. This essay aims at critiquing the work by Levy & Manove and analyzing the validity of their arguments. In their work, Manove & Levy (2012) aim at explaining the causes of negative functional outcomes among people with bipolar disorder, in addition to proposing mechanisms for reducing this deficiency in functionality. To this end, the authors succeed in explicating how people with bipolar disorder are unable to function properly. The authors do this by looking at a number of issues affecting bipola r people. The causes and triggers of bipolar disorder are often a debated topic among experts in this area. Some suggest that the condition is inherent, while others suggest that the condition is acquired from life experiences. ... Nonetheless, the authors argue that people with bipolar disorder experience more emotional instabilities than normal people, in addition to poor premorbid functionality. The authors successfully inform the reader about the various difficulties faced by people with bipolar disorder. For example, as Levy & Manove (2012) write, studies have shown that bipolar disorder affects the functioning of the brain, through a process in which the high stress levels reduce the volume of the prefrontal lobe, and an increase in the lateral ventricles. Essentially, severe illness leads to cognitive dysfunction, which then worsens the functioning of people with bipolar disorder. According to Levy & Manove (2012), studies show a positive correlation between cognitive deficiencies and the severity of illness among people with bipolar disorder. The authors suggest that changes in moods may affect verbal memory for bipolar people. If the mood changes are too frequent, then it may lead to psychological stre ss for the person with bipolar disorder, thus contributing towards the formation of neurotoxins which lead to the degeneration of the neurological and cognitive functions in the body. It is often reported that people with bipolar disorder often exhibit abnormally high levels of anxiety, as compared to normally functioning people. In this respect, Levy & Manove (2012) write that the more severe the illness, the higher the anxiety levels among bipolar people. Extremely high anxiety often leads to early onset of mania, addiction to substance abuse, and higher chances of suicide among bipolar peoples. The authors, therefore, argue that anxiety often leads to cognitive impairments among people with bipolar disorder. The argument advances

American Attitudes towards Homosexuals Research Paper

American Attitudes towards Homosexuals - Research Paper Example In the traditional sense, the discrimination against these individuals has mostly been based on gender bias and the majority perception of the existence of only two genders – that of the male and female sex. Despite this dominant gender perception, homosexuals have been persistent about their rights and about their place in society. The laws have also been firm on the application of the equal protection of rights and the due process of law, as far as these homosexuals are concerned. As a result, these homosexuals have taken on a more public presence and have become more visible to the general population. In a way, they have made their presence known in almost all aspects of American life. However, even as their public visibility has increased dramatically over the past several decades, prejudicial attitudes against them have remained persistent. This paper shall discuss American attitudes against homosexuals, discussing the minor claim that public visibility of homosexuals has increased. In detail, it shall discuss the ways in which homosexual visibility has increased, more particularly through the media and through the â€Å"Don’t ask, Don’t Tell† military policy. ... Most Americans have become embroiled heavily in the contrasting opinions on homosexuality with some of them favoring the rights of homosexuals to self-promotion and perpetuation, and the rest expressing their outrage for homosexuality based on religious and moral grounds. In general, studies evaluating attitudes against homosexuals yielded negative attitudes against these individuals (Besen and Zickling, p. 251). These results have been seen in studies carried out during the 1980s and 1990s, including large scale reviews and surveys during the 1990s (Besen and Zicklin, p. 251). In recent years however, the attitudes towards homosexuals have improved with many Americans considering a more liberal approach towards civil rights (Besen and Zicklin, p. 251). Many of them have been able to gain some form of social acceptance from the general populace; however, to some extent many of them have persistently encountered these social issues on acceptance from moralists. Various factors have be en considered in explaining these attitudes towards homosexuals. Individuals who have negative attitudes towards homosexuals are usually authoritarian and are very traditional in their views of sex roles and of minority groupings (Besen and Zicklin, p. 251). These attitudes have also been spurred on by health concerns, with the percentage of HIV/AIDS sufferers of a higher rate among gay men. Such health concerns have further fueled the homophobic tendencies against homosexuals. Inasmuch as these negative attitudes towards homosexuals have been unfavorable, legal mandates have established provisions in order to protect the practice of civil rights among these homosexuals. Along with the more liberal ideals which many Americans

Museum Exhibit Design Coursework Example | Topics and Well Written Essays - 250 words

Museum Exhibit Design - Coursework Example In a way this commercializes art which partially necessary but may not be health if exhibitions are dependent on market forces or sale of paintings. It would make exhibits sustainable and interesting as well if workshops by known artist will be conducted along with the exhibits to engage the audience in several ways. First by letting them see the creative process of painting, by letting them experience the joy of painting through the workshop that would eventually draw larger audience. Source of revenue to sustain the exhibit is two-fold, first is on the sale of the art work and second the proceeds of the workshops. Art is not just a means to express our creative self and to heighten our aesthetic sensibility but also an effective social commentary. Presenting diversity is a wonderful theme in art narratives but limiting it to race is somewhat lacking because race is just a portion of diversity. I think it would be wonderful to include gender, diversity of perspectives and even diversity in style. A same subject probably can be rendered in diverse method and perspective. For example, the same portrait can be rendered through impressionism, classical, bistre and alla prima method giving the audience not only the narrative of the subject but also the breadth and narrative of how can it be rendered. Interpretation can also be expanded say for example, from a feminist point of view, racial point of view etch. This would provide audience different experience and perspective with the same subject and sort of educating them that there are a lot of ways to look at

The new pearl harbor revisited Essay Example | Topics and Well Written Essays - 750 words

The new pearl harbor revisited - Essay Example Zubaydah had mentioned that some members of the Saudi royal family was in support of al-Qaeda and had been informed in advance that there would be terrorist attacks in America on September 11,2001. Besides Posner’s honesty being in doubt thanks to his past works his information was important in preparing the American public on future attacks by Saudi Arabia in efforts to gain control of the richest oil reserves in the world. (Griffin 142) Zubaydah was one of the main characters in the Commissions report but even then not even once did the commission mention that three members of the Saudi royal family had known about the attacks of 9/11 including Prince Ahmed. One of the commission’s duties was to cover up any links between Saudi Arabia and the attack of 9/11 and therefore would not mention Posner’s account of Zubaydah’s testimony, for the same reason the CIA destroyed tapes involving Zubaydah’s interrogation(Griffin 150). Later Abu Zubaydah’ s testimony was in doubt with Risen wondering whether his recitation of telephone numbers had been well rehearsed earlier on so as to be employed incase he is captured and create discord between the Saudi royal family, which Osama hated, and America. ... The CIA however viewed him as a central member of the al-Qaeda with important information to give, a view that was publicly supported by President Bush (Griffin 158). Posner’s account was in agreement with the FBI’s view that Zubaydah produced most information on traditional interrogation and the CIA’s view that he was a central person in Al-Qaeda. In both cases Zubaydah gave the names of Jose’ Padilla and Khalid Mohammed but no Saudi officials were mentioned. With the information publicly available it becomes impossible to determine whether the testimony by Zubaydah as presented by the Posner account was true. This could however could have been possible if there was a thorough investigation which unfortunately the 9/11 commission did not give (Griffin 160) . On the issue of al-Qaeda funding, Zubaydah had mentioned that the terrorists got funds from the Saudis. The commission however, did not even mention this reported claim in their report but instead den ied even having found any evidence of funding from the Saudi government and the senior Saudi official’s .Later a Los Angeles Times story presented the information to have been politically instigated. The author of the story, Josh Meyer, had interviewed several senior members of the 9/11 commission. The commission had uncovered that the Saudi Arabian government funded the terrorist group and even provided equipment even maybe directly to Osama. With the commission being bipartisan had wondered how to present this information in its report .They finally decided to deny getting any information on the funding (Griffin169) The 9/11 commission had sent a memo to the FBI headquarters through Ken Williams to which they did not respond. The commission decided to down play this by simply

Museum Exhibit Design Coursework Example | Topics and Well Written Essays - 250 words

Museum Exhibit Design - Coursework Example In a way this commercializes art which partially necessary but may not be health if exhibitions are dependent on market forces or sale of paintings. It would make exhibits sustainable and interesting as well if workshops by known artist will be conducted along with the exhibits to engage the audience in several ways. First by letting them see the creative process of painting, by letting them experience the joy of painting through the workshop that would eventually draw larger audience. Source of revenue to sustain the exhibit is two-fold, first is on the sale of the art work and second the proceeds of the workshops. Art is not just a means to express our creative self and to heighten our aesthetic sensibility but also an effective social commentary. Presenting diversity is a wonderful theme in art narratives but limiting it to race is somewhat lacking because race is just a portion of diversity. I think it would be wonderful to include gender, diversity of perspectives and even diversity in style. A same subject probably can be rendered in diverse method and perspective. For example, the same portrait can be rendered through impressionism, classical, bistre and alla prima method giving the audience not only the narrative of the subject but also the breadth and narrative of how can it be rendered. Interpretation can also be expanded say for example, from a feminist point of view, racial point of view etch. This would provide audience different experience and perspective with the same subject and sort of educating them that there are a lot of ways to look at

Coca cola marketing research Essay Example for Free

Coca cola marketing research Essay The Coca-Cola company was established back in 1886 and it is most famous of creating the soft drink Coca Cola. Based on a global brand study, Coca Cola was the world’s most valuable brand in 2011. Though, just like all those â€Å"old† and well developed brands, Coca Cola is facing aging problem, a disconnection with the younger generation and it seems like people are not picking up coca cola as a trendy drink and a sign of coolness anymore as there are so many other drinks available in the market nowaday. In order to make the brand’s image younger, Coca Cola started a campaign back in 2011 called â€Å"Share a Coke†, internally known as â€Å"Project Connect†. It is a worldwide campaign that started with their Australia team and in 2014 the campaign has finally reached Hong Kong. There are two objectives for this campaign, to get the attention of the younger generation and to make them feel like Coca Cola is still a trendy and cool thing to be talking about and another communication objective for the campaign is really just to have everyone to talk about Coca Cola again, both in the real and virtual world. As mentioned, Coca cola is trying to get collection with young people again and to make Coca Cola the cool thing to be talking about among people, so the target audience of the campaign is young adults focusing on demographic of 18 – 25 years old, who is health consumers, affluent and really is the current and future major stakeholders for the brand. In order to bring people together to â€Å"Share a Coke†, Coca Cola swapped out Coke’s classic label on bottles and cans with 200 of Hong Kong’s most popular nick names, like â€Å"Ã¥ ¥ ³Ã§Å¡â€¡ (queen), â€Å"Gag 王 (joke maker)†, †Buddy†, â€Å"ç ²â€°Ã§ µ ²(fans)†, â€Å"é â€Ã¤ º º(expert)†, â€Å"Ã¥ ¥ ³Ã§ ¥Å¾ (goddess)†, â€Å"ç” ·Ã§ ¥Å¾ (god)† or common names like â€Å"Yan†, â€Å"Wah†, â€Å"Lee†, â€Å"Fung† and â€Å"Ming† or phases like â€Å"miss you†, â€Å"love you†, â€Å"Oh Dear†, à ¢â‚¬Å"Cheer up† and â€Å"I’m yours† etc. This is one of the strategy that Coca Cola came out to bring together to talk about Coca Cola again, a new concept that Coke came up and wants to promote is â€Å"Shareability†. Coca Cola understands the best way to connect people is to have something they can share or even can send it as a gift to their friends and relatives. Moreover, If you can’t find a nick name, common names nor phases that best represent you or your love one? No worries, Coca Cola had created a web page for customers to go online and create a virtual bottle to share it on social media (e.x. facebook, Instagram and Twitter†¦etc) with their friends and family. Coca Cola would never missed a single person who is interested in â€Å"Share a Coke† out. In other countries, such as the U.S. and U.K., customers with less common names (or basically if you can’t find what you are looking for), they are able to get a mini can customized with their name on it at one of their pop up stops. Because of Hong Kong don’t have the similar promotion, people are starting to sell the service of helping people to order personalized cans and bottles in the U.K. This also helped Coca Cola Hong Kong to create the basic foundation of pull strategy as supply was super limited and it I very time consuming to mail the products from overseas to Hong Kong making the products very hard to get. Another advantage of the success of the â€Å"Share a Coke† campaign overseas is that it offered the Hong Kong campaign a word-of-mouth (WOM) communication and WOM plays an important role as a communications tool in modern marketing. As Kotler (2009) suggests that if an organization can develop a marketing program to harness and  accelerate the use of personal recommendation effectively, the more likely it will be that the marketing program will be successful. This also acted as a demand-created pull strategy, as overseas people were gifting that to people who are living in Hong Kong and Hong Kong people were soon demanding to see this unique style of Coca Cola cans in Hong Kong. As soon as people got hold with a can of the personalized Coca Cola, they will share it on Instagram to show people how cool they are. Indeed, in Hong Kong, before the official campaign launched, Coke partnered with Volkswagen and sent personalized Coke can in a fancy box to younger generation celebrities like Charlene Choi, Gillian Chung, Shiga Lin and PakHo Chau†¦etc. On the cover of that fancy white box, Coca Cola encouraged celebrities to create a post on Instagram with hashtag shoareacokehk and cocacolahk. This encouragement of sharing those â€Å"Share a coke† cans on Instagram or Facebook created another pull strategy which would eventually catching the suppliers’ attention to inquiry to Coca Cola about those unique cans as celebrities are always the focus point for people to follow where the trend is. After this massive breakthrough, â€Å"Share a coke† cans and bottles were then secretly (without any proper announcement† sent to convenience stores like 711, OK and  supermarket likes Wellcome and ParknShop. As soon as they were in stock, people started to treasure hunt to trying to â€Å"share a coke with their love one and to post it on social platforms†, mainly on Instagram and Facebook. *See below images as examples. In a situation like this, the push strategy will play its part in meeting the objectives for this campaign which is letting the supplier know the demand for this product which is created by celebrities influences, social media powers and later advertising. Finally persuading retailers to both stock the product and to actively promote the â€Å"Share a coke† cans to their customers and finally making the product more accessible. Ever since Coca Cola started to encourage people to â€Å"Share a coke†, people have been uploading Instagram and Facebook posts on a regular basis. This is a creative way to make use of the profile strategy as numerous posts will be updated on Instagram everyday automatically under hashtag shareacokehk and cocacolahk and keeping stakeholders/audiences up to date with campaign information and the official Coca Cola Instagram would also share people’s â€Å"Share a coke† moment. This tactic is cost effective for Coca Cola (saved money on hiring a spoke person as many celebrities have automatically became a â€Å"spoke person† the moment they shared their personalized Coca Cola), it created a free of charge profile strategy as fans or lay people will soon follow what celebrities are doing and share a coke with their name on social media platform. This â€Å"Share a Coke† wave has caught media’s attention as bloggers and magazines were reporting this. Therefore, at a later time, personalized cans were also sent to famous bloggers, magazine editors and particular for those who have a high number of followers/fan base on Instagram. In order to â€Å"officially† announce and position Coca Cola in the minds of consumers with a view to differentiation and to inform prospective customers about the â€Å"Share a Coke† campaign, Coca Cola then started to advertise on traditional platform. It aired a television commercial on one of the biggest television channels in Hong Kong-TVB, pointing out the various nickname that people can find to mix and match them. Advertising on national television offer mass coverage, flexible format and uses sight, movement and sound  which fit in with the young adult demographic as things like that will attract their attention. They have also created posters telling people to share a coke with their mom and dad to emphasize the objective of this campaign- shareability of the product, to make people talking about Coca Cola again. Coca Cola also rented several outdoors places at causeway bay (e.x. Sogo), creating a venting machine like billboard starting â€Å"Share a coke with the person next to you, Share Coca Cola, Share happiness† and putting all the available names on there for making potential customers aware of the offering. Advertising outdoor creates a good coverage as a support medium and as the location (Sogo, Causeway bay) is where all the young adults go, it creates a perfect interesting background for young adult to take a picture and share it on Instagram as it is not so easy to spot such a large scale Coca Cola machine in your daily life. *See below images as examples. Ogilvy Mather (the advertising agency behind all these) had also found Jonathan Mak (who editing the Apple logo in remembrance of Steve Jobs) to design a poster inspired by â€Å"Share a Coke† to advertise this campaign. You can see attached, to depict two hands sharing a Coke. This poster has served as something unique, young and trendy to matches with the target audience of the campaign. Evaluation of effectiveness: should be related to the campaign objectives and the particular tools chosen, e.g. advertising could be post-testing, tracking studies, likeability or enquiry tests. Particular market research techniques using qualitative or quantitative methods should be proposed, e.g. focus groups, surveys. A researcher quote in Wilson (2006: p.29) suggests that, â€Å"The proposal is the most important part of the whole research project†. Before we evaluate the effectiveness of the tools use, let me restate the objective of this campaign again, which is to reconnect with young adults and just have people talking about Coca Cola again. In order to evaluate whether or not the television commercial tool is effective or not, I would use likeability test  as to researching to what degree people enjoyed the advertisement and really feel like they have connect with the â€Å"Share a coke† campaign. I propose using quantitative research which is described by Wilson (2006) as a structured approach producing quantifiable data for statistical analysis, gathered from a population  sample or census. I propose that we will create a 5 questions questionnaire asking a combination of descriptive and casual questions like â€Å"What do you feel about Coca Cola‘s â€Å"Share a Coke† campaign†, â€Å"Have you watch the TV commercial about â€Å"Share a coke†Ã¢â‚¬ , â€Å"Would you consider drinking Coca Cola as a trendy thing after watching the commercial ?†, â€Å"How do you feel about the â€Å"Share a Coke† concept and do you think the commercial has stated what we are trying to offer?†, â€Å"have you shared a coke with anyone after watching the commercial†. I suggest using Facebook as the platform to pass on the questionnaire to random audience that is within the demographic that we are aiming at as it is the most convenient and cost effective way because on Facebook you can set your target audience age to your desired one. Two identical questionnaires should be sent out to the same group of people who are aged between 18-25 across the campaign period to see if the audience has any perception changes over time. We could also get from the data whether or not we are reaching the right target auidences and whether or not this advertisement is doing what we want it to do. The second tool that we are going to evaluate is Instagram as Coca Cola has created it’s own hashtag for the campaign #shareacokehk and #cocacolahk and as our target audience is young adults, Instagram has been a major communication tools for the demographic. Also, Coca Cola has been posting all updates on its official Instagram page and this should be where we get all the noises from as Coca Cola has posted on all it’s advertising communication tools to share it on Instagram. Morevoer, Coca Cola has emphasized shareability over this campaign so the effective use of Instagram is notwithstanding one of the most important evaluation to do. Using Observation research to collect quantitative data would be a good way to analysis the effectiveness of this heavily used tool. I suggest for a consecutive of 30 days, researchers to go through around 100 potential hashtags posting on Instagram, starting with the two official hashtags â€Å"shareacokehk†, â€Å"cocacolahk†, cokehk†, â€Å"ilovecoke†Ã‚  then following any potential hashtags such as phases on cans†¦etc. Researchers will record daily change rate of each hashtag search, we can then compare shareability of each hashtags. We can also record likes from each post and see which personalized cans/bottles grabs the most attention. From the evaluation of the effectiveness of Instagram, we can increase shareability of the campaign (as, again it’s one of the major goal to get people talking about Coca Cola again). With the quantitative data that we got from this research, we can perhaps add more hashtags that people are likely to use and also we could use those information to amend or add in names that are in popular demands to keep the idea fresh. We could also see whether or not we are hitting on our target audiences. In Conclusion, the â€Å"Share a Coke† campaign is a clever idea. It is further proof how something so simple can still create a lot of buzz on the internet and in social settings. This â€Å"Share a Coke† campaign has fully fulfilled Fill (2006)’s definition of marketing communications. â€Å"A management process through which an organization seeks to engage with its various audiences. To accomplish this, the organization develops, presents and evaluates a series of messages which it sends to and receives from its different audiences. The objective of this process is to position the organization and its offering in the minds of particular audiences and in doing so encourage the  development of relationships that are of mutual value.† Coca Cola has proven to us that with the right marketing communication tools, an aging brand can sure be made younger again and reconnect with the you nger generation. Have you â€Å"Share a Coke† with your loved one today? Reference http://www.coca-colajourney.com.au/stories/local-idea-goes-global-share-a-coke#TCCC http://www.sor9y.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-24-at-2.06.38am.png http://www.milk.com.hk/content/coca-cola-share-coke-hong-kong-ed http://www.icoke.hk http://www.sor9y.com/2014/08/24/share-a-coke-name-combinations/ http://rudileung.com/tag/share-a-coke

Construction Plan for Business Expansion | Case Study

Construction Plan for Business Expansion | Case Study BEJAY GILOI YAPP Task 1 SENARIO 1 Building economics is a small part of a much larger subject of environmental economics whereby it consists of the application of the techniques and expertise of economics to construction projects. Its is important as economics are introduced in the early design stage for the entire build team and even for the client. This is concerned with the study of man’s needs in connection with shelter and the suitable and appropriate conditions in which to live. Building economics is also important to ensure that the resources available to the industry is effectively used and not wasted. Moreover, it ensures the increase rate of growth of construction work in the most efficient manner. Consideration must be given to other economic aspects such as the roles of the profession and the division of design and construction. Furthermore, the types of development and the size of the industry and its relationship to other industries should also be considered. Lastly, it is important that the types and sizes of construction firms and the variations in building costs and its influencing factors to be considered. Task 2 SCENARIO 2 Before Mr. Hashim should purchase a new office block to expand his business, I would advice him about a few factors that he might need to consider. The factors are as follows: One of the factors that Mr. Hashim should consider is the Accessibility. The site should be easily accessible by automobile and within walking distance of some potential users. Mr. Hashim should also count in the safety of the location whereby it would be safe for potential users to work in the proposed location. Next, is the Visibility of the office block. It is important that a prominent location is required so that the users can easily identify the office block. Visual Quality is also one of the factors that should be taken as the quality of the existing neighborhood or surroundings needs to complement with the office block. For example, it is not appropriate to set up an office whereby the surrounding buildings are residential buildings. Moreover, Mr. Hashim should consider on the Site Capacity whereby the site should be large enough to provide sufficient space for the users including parking space or for future expansion. Most importantly, Mr. Hashim should consider on the rental cost or the building cost of the proposed office property. It should be reasonable or to say atleast following his budget. This is to ensure that the rentals or price of the office block are affordable so that he can run his business accordingly and in the same time his business can be profitable. Lastly, Mr. Hashim should also consider the Facilities provided around the office property. For example, the presence of restaurants, cafes and department stores which will be really beneficial for him and his workers as they will not need to travel far to have there meals during Break hours. We can almost say that the meaning of the words Value and Cost are almost similar, although when it comes to building economic terms, these two components have totally different definitions. Value is usually meant by the sum of original cost estimates and assumptions. Although in building economic terms, value can be defined as the measure of benefits that an individual or company can gain either form goods or service. In construction, value is what the building is worth based on various market rates. It can be said that the as the demand and supply for a particular building or product increases, the value will also increase accordingly. Value can also be the amount of money that say, an asset has for a certain time period whether at present or any other time. There are few factors that can affect the value of a certain building. As for example the Location of a proposed project as a 2 Story Bungalow build in the center of the city has a different Value compared to a 2 Story Bungalow built in the village. Cost can be defined as the expenses or actual cost of a given project. In other words, it can also be defined as the total price of the project itself beginning from the design process to the finishing. This can be related to the components of cost which are the labor cost, material cost, plant and equipment cost, overhead cost and also the profit. These components can majorly affect the cost. For example, during the construction process of a given project, there happens to be a major breakdown on the equipment used. This will surely affect the end cost of the project. Task 3 SCENARIO 3 Wall to Floor Area Ratio is the measurement of the total floor area built or to be built in relation to the total size measurement of the project. The Wall to Floor Area Ratio is calculated by dividing the External Wall Area (EWA) by the Gross Floor Area (GFA) and the result ratio can be used to compare the building designs. Calculations:(Floor Height = 3m) External Wall Area (EWA) = (10+10+10+10) X 3 = 120 Gross Floor Area (GFA) = (10 X 10) = 100 EWA GFA = 120100 = 1.2 Calculations:(Floor Height = 3m) External Wall Area (EWA) = (10+5+15+5+10+5) = 150 Gross Floor Area (GFA) = A (10 X 5) + B (10 X 5) = 100 EWA GFA = 150100 = 1.5 FIRST SECOND Gross Floor Area (GFA) (10 X 10) = 100 A(10 X 5) + B(10 X 5) = 100 External Wall Area (EWA) (10+10+10+10) X 3 = 120 (10+5+15+5+10+5) = 150 EWA/GFA 1.2 1.5 Based on the calculations, the FIRST floor plan is more economical because it has a lower wall to floor ratio which is 1.2 compared to the SECOND floor plan with a wall to floor area ratio of 1.5. The lower the wall to floor ratio, the more economic will be the design. Task 4 SCENARIO 4 (i) Time- Time can be defined as the given period or length of time during any construction process. Time should be discussed in detail to the client so that they may know when the construction project starts and when is the given time for the completion of the project to be done according to the deadline. (ii) Cost It is the total cost of the project to be finished up or completed. The cost of a given project should be carefully analyzed and controlled from over budgeting and causing problems to the build team and especially to the client. Cost can come from the proposed land the project to be built, the materials used for construction and other various factors. (iii)Quality It is based on the finished product and will be judged by the client itself either from the quality of design, its looks and its overall function. It is also judged through the ability of the contractor to execute the project in such a way that the finished product is according to the client expectations and that the finished product does what it is intended. The three components, Time, Cost and Quality in the construction industry do play a big role in the success of a construction project. Although, these components should be balanced to ensure the success of a construction project. For example, if we reduce the time for a given project, the cost will drastically increase and the quality of work also increase. For example, Mr. Kumar is deciding to further expand his current business. He currently owns a 2 Block Restaurant and now he is deciding to extend his restaurant. Although, there are a few factors that have to be suggested by Mr. Kumar’s consultant in order to minimize the total end cost of the project itself. It would be great for Mr. Kumar to have a specific time line for the construction of the new extension of his current restaurant. This is to ensure that expenses for the project will be used by the best way possible and that his investment is profitable. Having a very short time period of construction process would only burden him as the cost of the construction process will be a bit more expensive but in the other hand, this will result in a great quality in it. The extension of the restaurant will surely be able to have a return on Mr. Kumar’s investment if it has a short time period of construction time and will eventually incur a high price, but in the end hav e a great quality on the project. Task 5 Quality in the construction industry usually means excellence. It is the totality of the attributes of a building in which enable it to satisfy needs, including the way in which individual attributes are related, balanced and integrated in the whole building and its surroundings. Thus, it is also considered a philosophy rather than a mere attribute. For example, we tend to judge the two objects by their qualities. In the construction industry especially in manufacturing, quality can be divided into different parts such as quality control, quality assurance and many others. Quality in the construction industry can also be devided into different views, which are the customer’s view itself, the producer’s view and the government’s view. In Malaysia, we have certain certifying bodies based on the construction projects. For example, we have Jabatan Kerja Raya (JKR) and Construction Industry Development Board (CIDB) whereby these bodies set their own regulations to con trol the Quality of work according to the views of different clients. Whereby Standards in the construction industry is more to achieving a recognized level of quality within an organization. For example, to ensure that a proper standard of insulation is done and the proper standard of carpentry is done on a house according to the given standards within an organization. For Standards, there are also several certifying bodies in Malaysia. For example, SIRIM QAS International Sdn. Bhd. And Bureau Verritas Certification Sdn. Bhd. Which is responsible of controlling the standards on the construction products in Malaysia. There are three categories of quality cost. Firstly, is the Prevention Cost whereby its main purpose is to avoid defects on the product in the beginning of production stage. It also supports activities whose purpose is to reduce the number of defects of the products. For example, this costs in put in place through methods and procedures which ensures that the product is made according to its standards, meet its requirements and that it is made according to the design. Secondly, is the Appraisal Cost, whereby it is usually influenced by a third party. Appraisal Cost or also know as Inspection Cost where its main function is to identify defective products before the products are shipped to costumers. For example, some sample of the products pass through another inspection test or quality test before being certified to be packed and shipped to the costumers. Lastly, is the Inter Failure Cost whereby this cost is divided into two, which are Internal Failure Cost and External Failure Cost. Internal Failure Cost is a result from identification of defects before they are shipped to customers while the External Failure Cost include warranty, repairs and replacements of the product.